Transport focus groups

Qualitative research is an important and emerging field in the development of transport policy. Focus groups assist in the decision making process by revealing public perceptions and attitudes to a wide range of transport/land use policies.

By developing a strong understanding of the public's perspective, focus group research is able to inform both the development of transport policy and assist its implementation in a manner that maximizes effectiveness and minimizes costly misjudgments. The Institute for Sensible Transport has an experienced team of professionals able to recruit appropriate participants, facilitate groups and analyze results. Importantly, as transport planners, we are able to develop a practical set of recommendations to inform decision making.

Our previous work includes pedestrian/bicycle rider conflict minimization, public bicycle share policy, and bicycle integration with public transport.

Transport focus groups